I’m off the deep end, watch as I dive in“Shallow” from A Star Is Born
I’ll never meet the ground
Crash through the surface, where they can’t hurt us
We’re far from the shallow now
One of the most interesting tales I’ve heard told about social media in 2020 is this: Once upon a time, ten years ago, social media was a story about the wonders of technology; five years ago, it became a story about unrivaled business growth; today, it is a story about politics.
What will it be tomorrow?
(Credit to Longform for the social media “story” narrative.)
Here are some predictions I have, based on reading and studying news, trends, and reports from all of the major social media networks the past several years.
(If you want to see what the Big Six social networks are up to currently, check out the Q3 earnings reports for Facebook/Instagram, Google/YouTube, Twitter, Pinterest, and LinkedIn.)Continue reading
Mental models seem like a strange place to begin a chat about marketing strategy, right?
My tendency is to just “come up with the strategy already” and not spend time splitting hairs about what nests into where and which thing rolls up to what thing.
But … I understand the value of having a model in which to place yourself and your vision, goals, and strategy. Or, put another way, I recognize the risk in coming up with vision, goals, and strategy without knowing how it all fits in to the bigger picture.
I’ve done it before! It’s a mess.
Let’s start with models and then dive into the specifics of strategy.Continue reading
The river is famous to the fish.
The loud voice is famous to silence,
which knew it would inherit the earth
before anybody said so.
The cat sleeping on the fence is famous to the birds
watching him from the birdhouse.
The tear is famous, briefly, to the cheek.
The idea you carry close to your bosom
is famous to your bosom.
The boot is famous to the earth,
more famous than the dress shoe,
which is famous only to floors.
The bent photograph is famous to the one who carries it
and not at all famous to the one who is pictured.
I want to be famous to shuffling men
who smile while crossing streets,
sticky children in grocery lines,
famous as the one who smiled back.
I want to be famous in the way a pulley is famous, Naomi Shihab Nye
or a buttonhole, not because it did anything spectacular,
but because it never forgot what it could do.
Whenever I struggle with feelings of impostor syndrome or self-doubt, I return to this poem.
Whenever I feel like I’m not enough — not good enough or strong enough or famous enough — I read this poem and feel better.
I hope it can be a reassurance to you, too.Continue reading
This week I had a friend in trouble.
Everything’s going to work out okay (thanks for asking). They’re going through some things, and I had the privilege of walking through some of the messiness with them, together.
And in doing so, I realized — or, I remembered — that a full and real life is so much more than the pixels we push and the trials we start.Continue reading
Every three months, I do a recap of where my marketing team — the Buffer marketing team — is at and where we’re headed for the next three months. This time, for the first time, I put my quarterly recap into podcast form. You can listen below and subscribe to the podcast to get future episodes and musings.
I am here to tell you that the secret to success in your career comes down to three things: take risks, work hard, and get lucky.
Ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything
Neurologist Daniel Levitin (as mentioned in Malcolm Gladwell’s Outliers)
If you improve by 1 percent, you will get a significant increase when you put it all together.
Dave Brailsford, Great Britain cycling coach (as retold in James Clear’s Atomic Habits)
There’s a theme that runs through all of the above advice: Effort.
1. How do direct-to-consumer businesses grow today? They build remarkable brands.
2. If you ask leaders at some of the biggest DTC businesses in the world for their keys to success, they will invariably start with brand. Brand is the native language of the new DNVB industry. It is the single biggest differentiator in the fight against entrenched, behemoth companies. Brand is everything for these companies.
Among the dozens and hundreds of great social media news sources out there, here are the few that I make a regular part of my routine. I believe strongly in the power of an information diet, so I’m constantly refining this list of go-to news sources.
If you’ve got a suggestion for me, please do leave a comment here or @kevanlee on social.