Two months into my new management gig, and I very nearly made a huge mistake.
There I was, blind to the strengths of my teammate, trying stubbornly to fit the teammate into a role he did not want. I was failing him as a manager, and worse, I was projecting my management failure onto him. I, the mighty manager, must be right; he must be the one failing.
I realized my mistake after a series of hard conversations and a bundle of self-reflection. I realized it just in time. Not only had he yet to write off me or the company, he was still so gracious and warm-hearted as to become a trusted colleague and amazing part of our team, thriving in the role I should have been more aware of all along.
My mistake was one of hubris, definitely, but it was also one of ignorance.
For a full list of fallacies and biases, I highly recommend the book The Art of Thinking Clearly. It’s been foundational for the customer research we do at Buffer and for the way we approach problems as clear-minded as possible (we think). Many of the fallacies below were pulled from the book.
Not everyone has time for longform, 2,500-word, SEO-heavy articles. What people do have time for is short stuff. Think: 500-word articles, recaps of stories, daily roundups, etc. Summaries will reign in 2019. When creating content, keep in mind that attention spans are short, and we’re in the golden age of multitasking. Abbreviate, abbreviate, abbreviate.
Optimize for global maximums and not local maximums, says everyone.
Totally. I get it. The idea is incredibly catchy, and the diagrams are no-brainers. If your local maximum (the best you can do in the short-term) is X and your global maximum (the best you can do in the long-term) is X times 100, then duh: optimize for the global maximum.
Tis the season to be … listing! I simply can’t get enough of lists this time of year, so much so that I have begun contributing to the listopia with a list of my own. Below you can find a few of my favorite things from the past year. Happy 2018/2019!
1. DNVBs are the Next Big Thing. They are growing nearly 3x as fast as the average e-commerce retailer. The top 75 DNVB retailers generated $8 billion total in 2017, which was 44 percent growth compared to the year before. Look out, world!
Out of all the books you read in a given year, what percentage do you LOVE?
My rate was pretty high this year, higher than past years. I also read more than I ever have before: 105 books. My keys to reading a lot kinda seem like cheating: 1) read a big variety including graphic novels and kids’ books, 2) read short books to keep up your momentum, and 3) quit a book when you’re not enjoying it. Nevertheless, I made it through 100, and liked and loved a majority.
This is the marketing spreadsheet I use for my 10-person team at Buffer. Feel free to grab a copy and use however you see fit.
A couple words of explanation:
The main sheet pulls some numbers from the Software and Advertising sheets. If you’d prefer not to track things so granularly, you’re welcome to remove those sheets and formulas and enter everything into the main Overview sheet.
The Line Items sheet is intended to hold all the individual expenses that come through on a given month. For instance, I’ll track Continuing Education and Travel/Lodging there, but I won’t track salaries and payroll.