My favorite books of 2019

In past years, my book goal has been volume: read lots and lots of books as fast as I can. This year, I wanted to try something a bit different. I started off 2019 with a goal of reading big, long books — the types of books I normally give up on because they take […]

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Favorite books of 2018.

Out of all the books you read in a given year, what percentage do you LOVE? My rate was pretty high this year, higher than past years. I also read more than I ever have before: 105 books. My keys to reading a lot kinda seem like cheating: 1) read a big variety including graphic […]

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My favorite marketing books

In what I hope is a soon-to-be-outdated list – I am certain there are favorite marketing books out there that will fast become my favorites once someone introduces them to me – I thought I’d share a few of my favorite marketing books that I’ve read over the past years. What are your favorites?

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The Chasm

I just finished reading Crossing the Chasm, a book about marketing for high-tech products. And wow, if you ever wanted to know exactly what your customers might be thinking, this book seems to have it figured out. It’s magic. I’d love to tell you more about it. First, the book introduces the concept of the […]

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We Are All Weird

We don’t like the advertising that’s not for us, not about us, not interesting to us. But talk to me, directly to me, about something relevant and personal, and I love you for it. ^^ Seth Godin I might need to make it a personal calendar appt to read a Godin book every six months. Poke […]

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Several Short Sentences About Writing

Everything you notice is important. Let me say that a different way: If you notice something, it’s because it’s important. ^^ Verlyn Klinkenborg I’ll read just about any writing book I can, and I tend to have a pretty short list of ones I find worth marking up. In Several Short Sentences, the several short sentences are a very […]

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My Favorite Books of 2015

What a fun year of reading! Here’re the books I loved most. Would love to know what you’ve enjoyed this year, too! *** STYLE: THE ART OF WRITING WELL by F.L. Lucas One of the most relevant content marketing books I’ve read in years, written waaaay before the time of content marketing. Indeed, I sometimes […]

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