30 Content Marketing Tips for Busy People

I really wanted this to be a 30,000-word guide to content marketing. #1 on Google. 1000s of social shares. Linked to by Copyblogger’s Brian Clark! And the more and more I thought about it — and the more and more I’ve been amazed at the 30,000-word content marketing resources currently out there — I came […]

Read more

How to Get the Content Marketing Job You’ve Always Wanted

It was impossible for me to dream of being in content marketing when I grew up because content marketing didn’t exist. Blogs didn’t exist. High speed Internet didn’t exist. (Yay, modems!) [soundcloud url=”https://api.soundcloud.com/tracks/14372315″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /] All this came into being after I had already grown up and after I had walked down […]

Read more

How to Start a Newsletter From Scratch

So you want to start an email newsletter. You want to build an audience, to reach people with a similar interest, to maybe some day turn all this Internet dreamin’ into a paying gig. Email’s the way to get it done, I’m told. Email marketing yields an average 4,300% return on investment for businesses. When […]

Read more