How we set a budget, 2020

Over the years, I’ve experienced many different types of budgets: from loose to tight, from robust to non-existent. I’m proud to say that Buffer has developed an organized, clear approach to budget-setting. We’re much further toward the tight and robust side of the spectrum than the loose and non-existent (though we’ve been on that end […]

Read more

Building a growth engine

Every three months, I do a recap of where my marketing team — the Buffer marketing team — is at and where we’re headed for the next three months. This time, for the first time, I put my quarterly recap into podcast form. You can listen below and subscribe to the podcast to get future […]

Read more

Posts navigation