100 Places to Find Writing Inspiration

1. Fortune cookies 2. Joanna Wiebe’s emails from Copyhackers.com (you can sign up here) 3. US Weekly magazine covers 4. Buzzfeed headlines 5. GoodReads quotes section 6. Hiten Shah’s Twitter feed 7. Demian Farnworth’s article archives 8. The Help Scout blog 9. The way this artist responds to her fans 10. This Seattle, Washington, gas station’s Twitter.

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30 Content Marketing Tips for Busy People

I really wanted this to be a 30,000-word guide to content marketing. #1 on Google. 1000s of social shares. Linked to by Copyblogger’s Brian Clark! And the more and more I thought about it — and the more and more I’ve been amazed at the 30,000-word content marketing resources currently out there — I came […]

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How I Write a Tagline

We’re working on a lot of exciting new projects at Buffer, and with new projects come new marketing opportunities. And with new marketing opportunities come new taglines. It’s been so fun to work with teammates (Leo, Courtney, and others) and riff on possible taglines for products like Pablo (“Design engaging images for your social media posts in […]

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How to Start a Newsletter From Scratch

So you want to start an email newsletter. You want to build an audience, to reach people with a similar interest, to maybe some day turn all this Internet dreamin’ into a paying gig. Email’s the way to get it done, I’m told. Email marketing yields an average 4,300% return on investment for businesses. When […]

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