These ads from Skittles bend my brain. ☜(⌒▽⌒)☞
The difference between doing cool stuff and doing stuff that gets results. Does there need to be a difference?
Note: This is a message I shared internally with the Buffer marketing team. I’m excited to make it transparent here (with a few edits for clarity). You can check out more transparent articles here.
The YouTube video above, from the Every Frame a Painting channel, profiles the artist, storyteller, and animator Chuck Jones who was one of the primary forces behind the success of Looney Tunes, Bugs Bunny, Daffy Duck, and the gang.
The video is fantastic and is eight minutes very well spent.
If you’re short on time or want to relive the highlights, I’ve collected a handful of my favorite moments from the video. These lessons on creativity and storytelling have been hugely influential on me since I first heard them; I hope the same will be true for you.
Each year, Ad Age compiles a list of the best creative agencies, the minds behind some of the favorite ads and campaigns of the year. As part of their “A-List 2018” series, they featured the Top 10 choices along with some background on each agency and quotes from the people behind the campaigns. Here are some quick takeaways of how these agencies approach their work and how we all could take a page or two from their playbooks.