What’s the big idea?

I am here to tell you that the secret to success in your career comes down to three things: take risks, work hard, and get lucky.

Fred Wilson

Ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything

Neurologist Daniel Levitin (as mentioned in Malcolm Gladwell’s Outliers)

If you improve by 1 percent, you will get a significant increase when you put it all together.

Dave Brailsford, Great Britain cycling coach (as retold in James Clear’s Atomic Habits)

There’s a theme that runs through all of the above advice: Effort.

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How to be more creative: Advice from 10 of the world’s best agencies

Each year, Ad Age compiles a list of the best creative agencies, the minds behind some of the favorite ads and campaigns of the year. As part of their “A-List 2018” series, they featured the Top 10 choices along with some background on each agency and quotes from the people behind the campaigns. Here are some quick takeaways of how these agencies approach their work and how we all could take a page or two from their playbooks.

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