Social Media Predictions for 2020

I’m off the deep end, watch as I dive in
I’ll never meet the ground
Crash through the surface, where they can’t hurt us
We’re far from the shallow now

Shallow” from A Star Is Born

One of the most interesting tales I’ve heard told about social media in 2020 is this: Once upon a time, ten years ago, social media was a story about the wonders of technology; five years ago, it became a story about unrivaled business growth; today, it is a story about politics.

What will it be tomorrow?

(Credit to Longform for the social media “story” narrative.)

Here are some predictions I have, based on reading and studying news, trends, and reports from all of the major social media networks the past several years.

(If you want to see what the Big Six social networks are up to currently, check out the Q3 earnings reports for Facebook/Instagram, Google/YouTube, Twitter, Pinterest, and LinkedIn.)

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Marketing predictions for 2019.

1. Micro content is back.

Not everyone has time for longform, 2,500-word, SEO-heavy articles. What people do have time for is short stuff. Think: 500-word articles, recaps of stories, daily roundups, etc. Summaries will reign in 2019. When creating content, keep in mind that attention spans are short, and we’re in the golden age of multitasking. Abbreviate, abbreviate, abbreviate.

Examples: Sip by Product Hunt, theĀ Reforge blog, New York Times’ The Daily, Quartz Brief.

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