1. Fortune cookies

2. Joanna Wiebe’s emails from Copyhackers.com (you can sign up here)

3. US Weekly magazine covers


4. Buzzfeed headlines

5. GoodReads quotes section

6. Hiten Shah’s Twitter feed

7. Demian Farnworth’s article archives

8. The Help Scout blog

9. The way this artist responds to her fans

comic response

10. This Seattle, Washington, gas station’s Twitter.

11. IRL billboards

12. Book title subheads

13. Highly rated Amazon reviews

14. Twitter bios

15. Snapchat captions

16. Auto dealership mailers

17. Top comments on Disqus threads (sort: Best)

18. Reddit headlines

19. Stephen King’s On Writing

20. Anne Lamott’s Bird by Bird

21. This collection of 404 error pages

22. Shakespeare sonnets

23. Haikus

24. Dr. Seuss’s If I Ran a Zoo

If I Ran the Zoo by Dr Seuss

25. Popular Kindle highlights of the books you’re reading

26. Neil Patel’s article structure

27. Gary Vaynerchuk’s guides (start with this one on Snapchat)

28. Gary Vaynerchuk’s social updates

29. Randall Munroe’s Thing Explainer (written using only the most common 1,000 English words)

30. The way Under Consideration engages its community

31. Anum Hussain slide decks

32. Rand Fishkin slide decks

33. Headlines of the most popular articles on Medium today

34. Brian Dean landing pages

35. This Campaign Monitor landing page

36. This list of Hot Jar survey questions

37. Bryan Harris landing pages

38. Oblique strategies

39. Apples to Apples

40. Balderdash

41. Crossword puzzles

42. Word Jumble

43. Psalms and Proverbs

44. Vitamin Water labels

45. Stories about the lives of writers (this book is a good start)

46. Old David Ogilvy ads

47. Mad Men (as thematic inspiration)

48. 30 Rock (as one-liner inspiration)

49. F.L. Lucas’s Style: The Art of Writing Well

50. Writing a letter to a friend

51. Reading a letter that a writer wrote to a friend (here’re some)

52. Threadless t-shirts

53. Woot descriptions

54. Denny’s Twitter

55. Newspaper headlines

56. Wired magazine’s colophon

57. Product Hunt app descriptions

58. Movie taglines

59. Shark Tank product pitches

60. Japanese game shows

61. Mad Libs

62. Brain Pickings

63. Improv podcasts

64. Rainmaker.fm podcasts

65. Longform ads on podcasts

66. Bloomberg Businessweek magazine headlines and covers

67. McSweeney’s best of

68. Beatles lyrics

69. Top 40 lyrics

70. Mitch Hedberg one liners

71. Quartz app

72. Paul Jarvis weekly email

73. This list of headline formulas

74. Austin Kleon’s Tumblr

75. Calvin and Hobbes comics

76. Warren Buffet quotes

77. On Writing Well

78. The first chapter from Elements of Style

79. The first sentence of most magazine articles

80. Longreads.com

81. Mallory Orberg at The Toast

82. Spencer Hall at SB Nation

83. Ann Friedman, anywhere

84. Seth Godin articles

85. James Altucher columns

86. Crew blog & Twitter

87. Greg Ciotti’s stuff

88. Hymns

89. Where the Sidewalk Ends

90. MailChimp onboarding

91. Tumblr’s in-app messages and 404 page

92. Infographics

93. Memes

94. This playlist of piano music

95. or this playlist of instrumental rock ‘n roll

96. or this ambient soundtrack

97. or coffee shop noise

98. Mark Twain’s travel journal

99. What your friends are sharing from Nuzzel

100. Whatever’s in your Feedly

“When writers make us shake our heads with the exactness of their prose and their truths, and even make us laugh about ourselves or life, our buoyancy is restored. We are given a shot at dancing with, or at least clapping along with, the absurdity of life, instead of being squashed by it over and over again. It’s like singing on a boat during a terrible storm at sea. You can’t stop the raging storm, but singing can change the hearts and spirits of the people who are together on that ship.”

— Anne Lamott

Posted by:Kevan Lee

VP of marketing currently living in Boise, Idaho. I work with the lovely folks at Buffer. You can join my email list to get an inside look at marketing and branding and team-building in tech.