Resources

Here is a collection of articles, guides, templates, and links to some of my favorite resources and best ideas. Updates semi-frequently with new stuff. :)

✴ Most popular

Free marketing budget template →

Startup marketing 101

Real-life stories, playbooks, strategies, and trends from my day-to-day as a VP of marketing in tech.

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Interviews 🎙️

Here are some of the top podcast interviews I’ve had the pleasure to do:

Top essays

Event marketing 101: An events matrix to help you organize your 2023 events strategy

Product-Zeitgeist Fit: How to market a product through the lens of the zeitgeist

Can non-coercive marketing really work? A look at the pros and cons of non-coercive marketing for startups

How to make competition disappear. The power of category and audience for turning competition on its head

Integrated marketing: A primer on integrated marketing and integrated campaigns

Stretch: What to do when you're feeling stuck, stretched, and unsure what to do next

Get my playbooks. All of ‘em.

Brand strategy, product marketing, social, content, big PR, multichannel,
and more

Featured

A Brand Strategy Playbook for Winning Hearts and Minds

Product Marketing Playbook for Startups

Product Launch 101

Hiring and Growing an All-Star Marketing Team

Additional playbooks are available through my marketing newsletter list.

Latest Articles

Most popular stories

27 Go-To Interview Questions

See the interview questions I use to hire great marketers

The future of Brand Experience (BX)

Brand is becoming its own discipline: Brand Experience (BX). Learn what this looks like for forward-thinking, disruptive companies

A One-Page Plan for Your Marketing Strategy

What are Buffer’s competitors, er, alternatives?

Customers think about alternatives — not just competitors — when it comes to your product’s solution.

What does an Audience Marketer do? (And why we're hiring one at Buffer)

We’re shifting from a channel focus (social media, paid ads) to an outcome focus (audience building).

How disruption happens —and what you can do about it

If you're an established business that fears disruption -- or a new business that craves it -- is it even possible to know how disruption works?

DACI and RACI for better decision-making and responsibility

What is a growth MOAT, and does Buffer have one?

Learn how the MOAT framework helps you understand product-led growth through your market strategy, competition, pricing, and time-to-value.

A Delightfully Simple Exercise to Create a Marketing Vision